Niche technologies have always a posed challenge to Oracle, but the large size of the organization means that it might be ignorant of the threat from the hordes of upstarts that are trying to woo its current and future clients.
Oracle serves most of the biggest companies in every industry imaginable, apart from a huge slice of public sector. But longtime clients are always looking out for newcomers to free them of the pricey licensing from Oracle.
Smaller companies like EnterpriseDB of Postgres, and DataStax which develops Cassandra, have been successful in causing migrations from Oracle to their companies. The primary migration factors have been price and performance. The scale, geographic redundancy, and data update in multiple data stores are other reasons why customers are migrating from Oracle.
Similarly, 10Gen, a leader in “NoSQL”, has been successful in moving almost 100 companies off from RDBMS technologies in the last year. The overall RDBMS market was 48.3% last year, and a substantial part of the migrations can be safely assumed to have come from Oracle.
Another company, Basho, which develops the Riak datastore in NoSQL, has also seen a large portion of its customers moving away from products from Oracle, such as MySQL and Oracle RAC. Customers have been shifting from Relational to Riak in these cases.
The leading NoSQL and NewSQL companies have been successful in getting customers to adopt free or cheaper databases instead of the ones offered by Oracle. The numbers might be insignificant for Oracle, which has a market cap of $152-billion, and earns more than $10-billion quarterly. But these numbers signal toward a shift that will grow more apparent in the coming years. The migrations point toward the increasing capacity of low-cost or open source databases to provide performance at par with some components of Oracle, and that they have developed technologies far advance than today’s market.
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