The results of a recent survey conducted by the Yankee Group show that more than 70% of customers, who are planning on buying a smartphone in the first half of 2012, will buy a handset based on Google’s Android software or an iPhone. With increase in the use of these software, the number of people enrolling for iOS and Android training courses is also increasing.
Research by Yankee Group
According to an eWeek.com report, the research included 15,000 participants. Out of these, 47% stated that they already own a smartphone. 58% of the people surveyed stated that they would buy a smartphone as their next mobile. 39% stated that they plan on buying an Android in the next six months and 35% said they were planning on buying an iPhone in the same time. 25% of the respondents stated that they already own an iPhone.
These results have led to the conclusion that 74% people would purchase either an Android or iPhone during the first half of 2012. A lot of these purchases are motivated by professional rather than personal needs. The increased use of Android devices across various sectors is directly related to the increase in the popularity of Android training classes. These classes not only improve IT knowledge, but also boost job prospects. Analysts from Yankee state that the opportunities presented by the smartphone market are vast and now is the time to make the most of it. The buying patterns in the next three years will determine the future of the sector.
Future Predictions
The Yankee Group predicts that the sales of smartphones will rise from 97 million in 2011 to 175 million by 2015. Even though the natural tendency is to expect this figure to be a culmination of many operating services, these numbers will primarily be shared between iOS and Android powered devices. Research in Motion (RIM) and Microsoft are already having a tough time attracting new customers and convincing existing users to upgrade their devices. An analyst at Yankee, Katie Lewis mentioned that out of the 20% of Blackberry customers in the US, only 12% plan on buying the same handset in the near future. Only 9% of the 14% of people using a Window’s based device plan on sticking to it on their next purchase.
Microsoft and Nokia may prove good competition in the future, with Nokia’s Lumia 900 ready for release in March. Lumia 900 drew positive reviews even from Microsoft’s critics at the 2012 Electronics show. But Lewis still recommends that Microsoft buy over Nokia in order to stabilize its environment. The partnership with Nokia isn’t enough to persuade manufacturers to choose a Windows phone. Gaining the ownership of Nokia’s manufacturing abilities, software and hardware is Microsoft’s only ticket to success according to her. Android still holds more than 50% of the market share. This figure can be challenging to beat. iPhone on the other hand accounts for 20% of the world market share.
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