IT Giant Oracle announced the launch of its new product called Oracle Retail Customer Analytics recently. This is a BI solution aimed at retailers, to help them get better insights about the buying habits and behaviors of their customers. To drive sales and improve their margins, the category managers, purchase managers, merchandise managers and pricing analysts of a company need to have access to specific information like the product affinity, the demographics of the buyers and marketing information. This analysis tool will give them access to all these details, and more, to help them make informed decisions.
In addition to that, Retail Customer Analytics also helps retailers in getting answers to important questions about what drives the customer to buy. Some of these include details about the sales of the product in a particular region or in a specific attribute group, performance of marketing promos, most attractive features of the products, and most valuable customer segments the company should look at.
The analytics tool also consists of 10 dashboards with major performance indicators. The features of this analytics tools are designed in such a way that enables retailers to understand and adapt to market trends and customer preferences in little time. The Retail Customer Analytics tool is a part of Oracle’s family of retail analytics applications, and also supports the Retail Merchandising Analytics solutions developed by the company. Another advantage is that it can deliver the reports in different file formats, which are compatible with PCs as well as mobile devices.
Considering the many benefits that this new tool has to offer, it is essential that companies in retail industry consider oracle training courses for their employees at the managerial level. The Oracle Retail Customer Analytics is one of the best business intelligence tools for business owners today. Using this tool, business owners can reduce their dependency on analysts and other professionals for learning about their customers and improving their sales.
Related Link:
https://www.marketwatch.com/story/oracle-introduces-oracle-retail-customer-analytics-2012-06-27
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Beth says
There is no question that Oracle is the industry standard in data mining and analytics of all types. I can’t say I know this industry to the fullest extent, but it seems that it takes some serious programming skills to manage large scale data – especially mathematical sales data such as detailed buying habits and such. You have to respect the data gurus who manage such information and produce intuitive reports from it.
Margaret says
Oracle is becoming more and more popular and I am seeing it more and more places. They are going to be supporting a lot of services. I love the fact that they are going to be the database service for PaaS eventually. I think this is going to take off and I look forward to all the possibilities. Thank you for posting this I appreciate the information.
James says
This sounds great and the retailers need to take your advice and get training for your employees especially at managerial levels. This is going to be big and you don’t want to be fumbling through because of lack of training. This is going to help you understand why customers buy the way they do. Oracle Retail Customer Analytics is going to be a must have in the retail industry.
Randolph says
I suppose that managing financial information and data mining can be a complex process. Organizing and analyzing so much data is a challenge that Oracle is known for handling better than other platforms. In fact, I don’t know of any other platform that is used by industry pros. I have used My SQL databases on web servers, but that’s about it. It does a good job for content management systems.
Rodney says
I hear the Oracle PartnerNetwork can empower your company with exceptional resources to distinguish your offerings from the competition, seize opportunities, and increase your sales. Some features include the ability to drive new services revenue for your company by enabling your resources on the comprehensive suite of retail solutions available including: merchandising, planning, optimization, supply chain and stores offerings. Learn more about Oracle’s Retail Solutions.
Jose says
It is very clear to me that the retail industry continues to grow, diversify and innovate, and that no matter what sector or region you operate in, technology is an enabler to helping retailers achieve their goals. I think it is not inaccurate to say that Oracle is the industry leader and they probably own the majority of the market share.
Shirly says
Of all these training courses, I think I would be most interested in watching the video tutorials for the Android course. That is because I sure would like to join the mobile app revolution and cash in on some of those residuals. There are those who make a decent residual income from their apps – some of which are so downright silly.
FireStarter says
That’s a great idea. We’re working on getting some short Android tutorials posted.
Steven says
One way Oracle helps to analyze retail sales data is through Retail Point-of-Service 13.4, which delivers a state-of-the-art solution for global payment processingplus advanced biometrics functionality, new tools for speedier checkouts, and streamlined promotions and point-of service management. To capture and captivate today’s highly informed but time-starved shoppers and turn them into customers for life, Oracle Retail Point-of-Service delivers information that can power cross-channel and save-the-sale customer services and increase store sales.
Scott says
I once considered studying the Oracle programming language because the last time I checked (back in 2000), certified Oracle programmers / administrators commanded a very good salary. I am not sure about how much the pay grade is now. I do know that in the web development field, salaries tend to go down as the years pass and new web based systems are created which enable non technical persons to develop web content. Is Oracle similar?