According to a recent BGR.com report, only 27% of smartphone owners in the U.S. owns an iPhone, while 47% of them owned Android devices. The research also found that less than half the people researched their phones before purchase and their decision was mostly based on Google’s reputation. This amounts to Android having almost twice the market share as compared to Google. The most popular brand purchased by Android consumers in the U.S is Samsung, followed by Motorola, HTC and LG.
Most Preferred Android Brand
The past few years has witnessed a significant increase in the popularity of the operating system used in Google’s Android smartphone devices. Recent research by iGR shows this increase in the percentage of U.S users who own an Android device, which is double than that of iPhone users. There are several brands that support Android; however, Samsung is the most preferred among them, not for personal use but also among corporates who conduct Android training courses for their employees. Huawei and ZTE were among the lesser preferred brands using Android for their phones.
IGR’s Press Release
The company’s research found that among the users of Android, 45% researched Android devices prior to the purchase and make a planned decision to buy an Android specifically. Android can be run on Python as well, with a number of Python training courses being offered for Android developers.
The market research administered by IGR also covered brand preferences and other factors relating to the purchase of Android devices. Sarah Thoman, a research analyst also stated that understanding the specific needs and reasons behind customer preferences is a key to a brands success, especially in the U.S market, which is extremely competitive. For instance, the display properties, quality of the device and utility play important roles in consumer purchase decisions. The main topics that this research approached include:
• The role of the current handset device on the future buying patterns of consumers.
Samsung emerged as the leading brand in this research. It is also backed by excellent hardware that increases its functionality. However, some other research firms hold the opinion that Android has already reached its peak and may see some decline after March, especially after the release of Apple’s iPhone 5. Needham & Company is one such firm that believes that even a 3 percent drop could mark the end of Androids golden era. But with constant innovations from Google, the future is hard to predict.
Android runs scripts in several languages. Of these, Python is very popular. Android developers very often enroll in a Python training course to enhance their technical course skill set.